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In addition to speeding up load time, minifying email code also helps your subscribers who use mobile data. Related: What is an Acceptable Email Download Speed? Generally speaking, subscribers aren’t going to wait longer than a couple of seconds (if that) for an email to load. Chris Arrendale, Chief Privacy Officer at Trendline Interactive, suggests these tips to improve deliverability. Whilst reducing file sizes can help, there are other factors to look into if you’re struggling to reach inboxes. It is worth noting at this point that your sender reputation also impacts your deliverability. Example of spam filter failure due to file size When the file size grows beyond 100KB, problems start to arise. The results from the test conclude that emails between 15KB-100KB pass with no issues. Creating brilliant and engaging content is great, but what’s the point if your audience never actually gets to see it? That’s what makes deliverability so important.Įmail on Acid conducted a study on the impact email file size has on spam filters.
#Minify html code full#
Currently, Gmail clips an email if its file size is over 102KB.Ī full in-depth explanation can be seen on the Email Bugs repository, by fellow email developer and #emailgeek, Rémi Parmentier. The last thing we want is for the email to not render properly, which would spoil the experience for subscribers.Īn example of where this is an issue is in Gmail. As mentioned before, the aim of an email marketer is to create engaging content for our audience. Rendering is how your email displays on an email client. There are three ways in which file size affects email: rendering, deliverability and load time.
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The more complex the email, the more lines of code we need. With each line of code, the file size of the email grows larger. This leads to the addition of extra lines of code in our HTML files. In email, it means to remove unnecessary code, characters and spacing to reduce the file size.Īgain, creating the best experience for subscribers, through either intricate design or interactive code, can require lots of fixes. When we minify something, we are making it smaller.
#Minify html code how to#
That’s why it’s important to have a basic understanding of how to minify email HTML. Because of how many fixes can be added, we could unintentionally create problems for the reader-such as whether or not they can even view the email in their inbox. When producing an email that matches this objective, many tricks and hacks are used in the process to ensure that the email displays properly on all email clients, or at least falls back gracefully. The main focus of email designers and developers alike is to bring the best experience to the viewer.